Scalable Designs, Custom Results
As a graphic designer, my focus was on designing custom websites, apps, templates, and components tailored to reflect each client’s unique brand identity. With a deep understanding of user needs and design principles, I’ve developed visually compelling, responsive, and accessible solutions that enhance engagement and usability.
Prominent Projects
Over the past eight years, I have designed templates and custom websites for more than 4,500 clients, seamlessly blending scalability with personalized branding to help them define their identity and share their stories. Whether through tailored designs or reusable templates, each site reflects a commitment to quality, innovation, and user satisfaction, ensuring every digital platform aligns with each client’s vision. Here are a few of my projects
Distinctive Schools
Chicago, IL
Distinctive Schools
Chicago, IL
Branding Apptegy
February 2020, I was tasked with creating a small team to rebrand Apptegy. The goal was to create a cohesive, modern, and visually compelling brand identity that reflected the company’s growth and innovation. The previous branding lacked consistency across platforms and materials, from the website to social media and marketing collateral. A refreshed design was needed to better represent Apptegy’s mission, values, and position as a leader in educational technology.
Read Case Study
Branding Apptegy Case Study
Challenge
When tasked with rebranding Apptegy, the goal was to create a cohesive, modern, and visually compelling brand identity that reflected the company’s growth and innovation. The previous branding lacked consistency across platforms and materials, from the website to social media and marketing collateral. A refreshed design was needed to better represent Apptegy’s mission, values, and position as a leader in educational technology.
Solution
To achieve a successful rebrand, I focused on unifying the company’s visual identity and enhancing its appeal across all touch-points.
- Color Theory and Design System
- Ensured the new color scheme resonated with clients while maintaining versatility across digital and print materials.
- Established a comprehensive design system, including typography, iconography, and layout guidelines, to ensure consistency across all assets.
- Website Redesign
- Transformed the website into a sleek, user-friendly platform optimized for mobile and desktop experiences.
- Focused on clean, modern layouts with vibrant visuals and intuitive navigation to improve usability.
- Incorporated updated branding elements, compelling content, and SEO best practices to increase traffic and engagement.
- Social Media and Marketing Materials
- Crafted social media templates to align with the new branding and improve engagement.
- Designed marketing collateral featuring consistent branding and messaging, including brochures, email templates, and digital advertisements.
- Updated letterheads, documentation, and presentation materials to reflect the new identity.
- Documentation and Internal Materials
- Revamped internal documents, including onboarding guides, training materials, and employee handbooks, to align with the updated brand.
- Created custom templates for reports, proposals, and other business documents to maintain a professional and cohesive look.
Results
- Enhanced Brand Perception: The refreshed design elevated Apptegy’s visual identity, establishing a stronger market presence.
- Increased Engagement: The updated website saw a 45% increase in user engagement, with improved navigation and mobile responsiveness driving better user experiences.
- Unified Messaging: Consistent branding across all platforms and materials improved recognition and trust among clients and partners.
- Operational Efficiency: New templates and design systems streamlined the creation of internal and external materials, saving time and resources.
